Home Improvement

Complete Guide to Evaluating Websites
This website checklist works well regardless of your niche. This criteria list for evaluating websites is universal!

Evaluating Web Resources

A “web resource” is anything online, that can be found via a search engine, that provides informational content to the person searching. It needs to satisfy the person doing the searching by answering their specific question; but more, it should answer those follow-on questions that arise from the information provided.

Evaluating Web Page Search

When evaluating web pages or even a single web page you need to adopt the perspective of the person doing the search – not the site owner. Sure, there are things you want a visitor to know, but it far more more important to first inform the website visitor of what they want to know.

Evaluating web resource search is about the visibility of that resource to the person doing the search. In simple terms, your web resources need to be found. This is SEO and is a critical factor, but beyond the scope of this article. Go to our blog post on SEO to learn more.

Assessing a Website

Content Checklist

What site visitors see and what they can learn from your web resources is the primary focus of this checklist. There are fundamental technical issues that we’ll address elsewhere – “content is king.”

BrilliantDoc is a website company for the medical profession, but as mentioned earlier, this evaluation criteria is universal. Here are our “8 C’s” for evaluating web resources:

1. Contemporary

2. Clarity

3. Crispness

4. Completeness

5. Convincing

6. Competence

7. Cheerful

Clear calls to action.

8. We’ll discuss each…

1. Contemporary

Web sites evolve in terms of their look and feel. This is an intangible quality and is purely in the eyes of the beholder. As a website owner, you are so familiar with the website that it may seem fine to you. But, if you haven’t done a website redesign in a few years, you may want to investigate whether or not it has a contemporary look and feel.

Why contemporary? It signals to the website visitor whether your company, agency, or educational institution is “up to date.” Make sure your website is making the impression you want.

2. Clarity

Your website visitor owes you nothing. If there is any confusion whatsoever, they’re gone.

I’ll assume you are an expert in the resource being provided. So on a scale of 1 to 10, let’s say you are a 9 in terms of knowledge. But, you know your website visitors are not – that’s why your intended audience is searching for web resources.

So, you “dumb it down.”

But what you don’t realize is that when you simplified things, you were talking at a level of 5 or 6. Meanwhile, your audience is operating at a knowledge level of 2 or 3. What you need is a website that is clear enough that someone with a knowledge level of 2 is satisfied, but also with enough content that someone with a knowledge level of 7 is also satisfied.

3. Crispness

Crispness means short and sweet. People want answers to their questions, not the history of your business. One aspect of this concept is your competition. Your site will be evaluated by Google relative to your competition. So keeping it short and crisp could mean 500 words or it could mean 5,000 words. It depends upon your niche and your competition.

4. Completeness

There are web resources for finding out what people want to know about any topic. The first and easiest is Google itself. When you search they give “related searches” at the bottom of the search engine results pages (SERPs). There are also sites that exist to collect the kinds of questions people ask about various topics. The most well-known is Answer the Public.

5. Convincing

Remember the purpose of your website resource – people want answers but they need to be convinced you are giving them the correct answers. With the quantity of misinformation on the web today, you need to create the authority to be believed.

6. Competence

One aspect of convincing people is showing the competence you have to answer their questions. Reviews and other social proof come into play here. Always make sure your content is well-researched, factual information. Also, make sure there are no typographical errors… that destroys competence.

7. Cheerful

This relates to the tone of your website. Regardless of whether your site is a government agency, a sponsoring organization, or an official site of a business, people are attracted to positivity. The tone should be cheerful in most cases.

If you’re an established business, you may have been using your petrol or diesel-powered company car(s) for some time.

Changing your company transport may not be the first thing on your mind as a business owner, but switching to electric vehicles can o?er your businesses substantial savings on fuel and maintenance costs, as well as delivering improved compliance with sustainable business and environmental health regulations.

Here, we will explain the advantages of switching to electric vehicles for business, and how to make the most of your electric vehicles in your daily operations.

Lower Running Costs

While driving for one mile in a petrol or diesel car can cost as much as 12 pence, you can drive the same distance in an electric vehicle for as little as 1 pence.

Research by carbuyer.co.uk found that company cars drive an average of 13,200 miles per year. Therefore, for a fleet of six conventional company vehicles, you could be looking at an annual cost of over £9,500. Making the switch to electric, however, would result in an annual fuel expenditure of under £800 – a total saving of £8,700.

Switching to a zero-emission or hybrid electric car could also o?er your business substantial tax reductions. Zero-emission electric vehicles are fully exempt from road tax, while plug-in hybrid electric vehicles cost between £0-105 in the first year (as calculated by to the amount of emissions they release), and £145 in the following years.

In addition, owners of EVs worth more than £40,000 are required to pay a premium, but this does not apply to fully zero-emission vehicles. By comparison, the average road tax for a conventional petrol or diesel car is £165.

And while the cost of the battery of an electric car may initially appear expensive, with an average price of £5,000, this cost is o?set by lower fuel consumption, tax exemptions from fuel duty, vehicle excise duty, company car tax, and van and fuel benefit charges, plus lower maintenance costs.

Electric vehicles also require less maintenance than petrol or diesel-powered cars, and are less likely to need costly repairs, due to having fewer moving parts than an internal combustion engine (ICE).

If you are concerned about the price of an EV battery, you may also have the option to lease the battery, enabling you to spread the costs so you can meet your budget.

Environmental Compliance And Sustainability

Transport is the leading cause of greenhouse gas emissions in the UK and releases up to 28% of all carbon dioxide (CO2) emissions.

Using electric vehicles or hybrids helps businesses to lower their carbon footprint by releasing lower levels of CO2 than conventional models; this can help with meeting the targets and responsibilities set out by environmental compliance law, which places restrictions on emissions of CO2 and other harmful gases.

Switching to electric vehicles can also help your business to meet your CO2 and NO2 reduction targets, become compliant with government initiatives such as the Energy Savings Opportunities Scheme (ESOS), and exempt your business from financial penalties and green taxes, such as Ultra-Low Emission Zone charges.

Plus, using EVs can help your business to position itself as a ‘green’ brand. Many major companies are now promoting their low carbon footprint as a way to attract customers who are interested in living a more sustainable lifestyle, and who buy from brands that are eco-conscious.

New Sources Of Revenue

Installing an electric vehicle charging point on your site may o?er a new potential source of revenue from customers and sta?. The UK government o?ers up to 75% funding for the installation of an electric vehicle charging point, meaning that your company can install a charging point for a fraction of the usual cost.

When the charging point is installed, you can use this to generate income from customers who want to charge their electric vehicles. This may also encourage customers to spend longer in your shop or business as they wait for their vehicle to charge, leading to increased sales opportunities.

Getting The Most From Your EVs

There are many potential advantages to using electric vehicles in your business, but how can your company make sure you are getting the best out of your EVs? Here’s our checklist for you to consider:

• Identify Relevant Government Grants And Schemes: There is a wide range of grants and initiatives that can save you money when buying, running, and maintaining your EVs. Research potential vehicles and their eligibility thoroughly before buying a new car.

• Select Your Model Carefully: Not all electric vehicles are fully zero-emission! Check carefully before you buy.

• Drive E?ciently: Enforcing e?cient driving techniques can help to protect your EV’s battery and conserve power. Make sure your employees are driving e?ciently by conserving momentum, avoiding heavy braking, reducing speed, minimising the use of air conditioning and heating, and using the vehicle’s in-built eco features.

• Staff Training: Employees should be trained in routine electric vehicle maintenance. This helps prevents issues from occurring and enables them to perform basic maintenance when required, thereby enabling your business to save more money.

Establishing values is an integral part of the creation of any successful brand.
But why are brand values, something which can seem so insignificant, so vital to the success of your brand?

Well, when you promote brand values, it allows you to establish an emotional connection with current customers and potential patrons, giving you the opportunity to build much-needed trust, loyalty, and familiarity.

And if potential customers identify with the values of your brand, they’ll be more likely to choose you over the competition, as their connection with your brand goes deeper than just wanting your products and/or services.

If you don’t have a solid set of values, and you’re just sort of winging it, the process of building that emotional connection, and the trust, loyalty, and familiarity that go along with it, will be much more difficult, if not impossible.

At the same time, it’s also going to be way harder to maintain any sort of consistency in your branding and marketing, which will make your business less recognizable and could make you seem less trustworthy, as it may look like you’re not really sure what your brand stands for.

Now, if you’re reading this article, I think it’s safe to assume that you already know what brand values are, and you’ve probably already established some or are in the process of doing so.

That being said, in this article, I’m not going to bother to define brand values or explain how to come up with them.

For those of you who haven’t defined the values of your brand, or don’t even know what brand values are, you should start by reading our previous article, which explains Why Creating Brand Values Is Vital to the Success of Your Business.

It’ll tell you everything you need to know about what brand values are, why they’re so important, and how to start creating brand values of your own.

But if you’ve already defined your brand values, or you’re in the process of creating them, then you’re going to want to keep reading.

Because in this article, I’m going to discuss the crucial next step of promoting brand values in your marketing, explaining how to go about doing it, and offering some examples of how we’ve done this for our clients, so you can have a better idea of what’s involved.

How to Promote Brand Values in Your Marketing So, you’ve finally figured out exactly what your brand stands for, turned that into a solid set of values, and you’re ready to convey them to the world.

Or perhaps you’re in the process of defining those values, and you’re wondering what you’re going to end up doing with all those lofty ideals.

Either way, at this point, you need to know how to actually communicate these values to your audience, and the world at large, by injecting them into your marketing.

From my perspective, there’s no better way to explain things than by example, so below, I’ve detailed a few of the tactics we’ve used to help our clients promote brand values in their marketing, so you can have a better understanding of how to go about doing this.

READ: Why Brand Consistency (or Lack Thereof) Can Make or Break the Success of Your Business

When you’re presenting your brand to the world, you’ve got to make sure to maintain consistency.

Without that consistency, you could confuse your customers, make yourself less recognizable, and erode any familiarity and trust people already have with your brand.

So, if you’re working on your branding, and you want to learn more about how to ensure it’s consistent, then you’re going to want to read this article.

It explains what brand consistency is, why consistent branding is so important, how you can maintain consistency in your branding, and highlights some of the most epic failures of inconsistent branding.

Keep reading here.

Blogging One of the best ways to promote brand values in your marketing is by blogging.

There are a number of ways you can go about doing this, with some being more effective than others.

You could be completely direct and actually publish blogs about your brand values and why they’re important to you, or be more subtle about it by making your values known through the voice you use in your writing, what information you choose to offer, how you provide that information, and what you have to say about subjects that are relevant to what you do.

Typically, we go with the latter approach, instead of beating the reader over the head with a heap of virtue signaling.

If I had to choose the best example of this in terms of what we’ve done for our clients, I’d have to go with the work we’ve done for Dr. Dheshnie Thangavelu, owner of a Vancouver-based medical spa named Deez Skin Rejù & Pain Clinic.

Dr. Dheshnie’s brand values include things like honesty, integrity, and trust, and we keep that in mind when helping her to create her monthly blogs.

Within these blogs, Dr. Dheshnie is not afraid to be completely honest about the questionable behaviour of some of the people in her industry.

For example, Dr. Dheshnie has called out other medical spas for doing things like diluting their dermal fillers.

Some marketers may have called this a particularly risky move, as it reflects poorly on Dr. Dheshnie’s industry as a whole, but from our perspective, it was the perfect way to differentiate her from the competition, while effectively conveying her brand values by showing that she’s honest and a woman of integrity who can be trusted.

Dr. Dheshnie is also not the least bit shy about divulging everything her treatments entail, both good and bad, and this also helps her to promote brand values in her marketing. She gets straight to the point and doesn’t try to sugar-coat anything.

The first paragraph under this heading warns the reader that this is a “painful procedure” before detailing a long list of complications associated with it.

Sure, she could try to downplay this stuff, or not even talk about it at all, but at the end of the day, that would erode Dr. Dheshnie’s credibility because it doesn’t align with her brand values.

So, if you want to use blogs to promote brand values, then you should follow Dr. Dheshnie’s example and make sure the content of your blogs aligns with your brand values at all times.

Website In today’s world, the most important marketing tool you’ll ever have is your website, and it also offers some of the best ways to promote brand values.

A website will act as your brand’s main touchpoint, helping you to gain qualified leads, increase your customer base, and present your brand to the world in a way that showcases its values in the best possible light, ensuring you make a good first impression when people find you online.

Any website that’s worth its salt should do a bang-up job of promoting brand values, but if I had to think of a client’s website that’s most relevant to this, it would have to be Rose Marie Swanson’s site.

Rose Marie is what’s known as a spiritual coach, which means that she helps people get through issues in their spiritual life, similar to how a clinical counsellor would help a client with their mental health.

We created her first website back in 2015, and it looks pretty dated.

Then, earlier this year, she asked us to redo her website as part of a complete revamp of her personal brand, and as you can see, it looks a heck of a lot better than her old one.

Rose Marie’s new website does an amazing job of conveying the values of her brand, both through the imagery and the copy.

But I’m not going to go into all that here because there’s something more important that I want to show using this example.

At this point, many of you are probably wondering why I’m comparing iterations of Rose Marie’s website in a blog about how to promote brand values, but bear with me here.

You see, something that’s often overlooked when it comes to websites is the fact that people will make judgments about your credibility, and by association, your values, based solely on the look of your website, without even reading any of the copy.

This has even been shown in at least one scientific study, but it’s already blatantly obvious anyway.

So, how does this relate to promoting brand values?

Well, let’s face it – it’s going to be pretty hard for people to take the values of your brand seriously when they’re being communicated through a website that looks like it was designed by a high school kid or made 20 years ago.

So, if you want to ensure you can effectively promote brand values using your website, you’ve got to make sure that it looks professional.

Because if it doesn’t, you can promote whatever brand values you want, and people are still going to judge you harshly, regardless of what those values might be.

If you want to learn more about what we’ve done for Rose Marie over the years, you should check out our article on Why Building Trust is So Important for a Successful Rebrand.

Email Marketing Another great opportunity to promote the values of your brand comes in the form of email marketing.

Whether it’s a newsletter, auto-responder series, or some kind of promotional message, email marketing allows you to consistently convey your brand values to potential clients on a regular basis and maintain familiarity with those who have an interest in what you have to offer.

That being said, it was really tough for me to choose a client to showcase for this marketing tactic, as we do a lot of email marketing for clients, and there are so many great examples.

But if I had to choose a client we’ve worked with whom I feel best conveys their brand values in the email marketing we do for them, it would have to be Kali Dayton of Dayton ICU Consulting.

Kali offers consulting services to help hospitals implement evidence-based practices for patients on mechanical ventilation. The values of her brand include things like compassion and dedication, along with her overarching mission of improving care for ICU patients and working conditions for ICU staff.

She is extremely vocal about the positive effect these practices can have on both outcomes for patients and working conditions for clinicians, and this shines through in every aspect of her marketing.

At the same time, she’s also not afraid to call out the negative effect that a lack of evidence-based practices can have on both clinicians and patients, despite the fact that this is a very controversial topic in the medical field, not least because it has the potential to make hospitals look bad.

With that in mind, one of the most important aspects of conveying Kali’s brand values is to ensure she looks and sounds professional, while putting a focus on her expertise when it comes to this topic.

Right off the bat, the image of Kali in her newsletter header helps to show that expertise. As you can see, she made sure to have her photo taken wearing a white lab coat because this alludes to the fact that she is a clinician and therefore knows what she’s talking about on this subject.

Then, directly below the header, she’s speaking quite frankly about the brutal reality of ICU care for patients with acute respiratory distress syndrome, so as you can see, she doesn’t hold back, and the passion she has for this issue is obvious.

Kali’s newsletter also includes her monthly article as a feature, which typically documents some of the best and the worst examples of the care patients receive when they’re on mechanical ventilation.

She doesn’t shy away from controversy here either, refusing to mince words about how things are for ARDS patients in the ICU.

Kali’s brutal honesty on these kinds of topics, which could make her a pariah in the medical field, offers more than enough evidence that she’s genuinely passionate about this issue, has great compassion for these ICU patients, and is dedicated to improving ICU practices.

So, if you want to promote brand values with a newsletter, or any other kind of email marketing, take a hint from Kali and don’t hold back. Be yourself, convey your brand values in an uninhibited way, and let the authenticity of those values shine through.

Are you feeling overwhelmed about how to promote brand values in your marketing? We’ve been helping business owners build their brands for more than 20 years. Contact us today to find out more about what we can do for you.

Moving your office to a new location can be stressful, time-consuming, and overwhelming. However, with the right plan and preparation, you can minimize the disruption to your business and ensure a smooth and stress-free relocation. In this article, we’ll share ten tips to help you prepare for and manage your office relocation, from selecting the right moving company to ensuring a seamless transition for your employees.
Plan and Prepare Early The key to a successful office relocation is to plan and prepare early. Start by creating a detailed timeline of the entire process, from finding a new office space to moving in. Assign specific tasks and deadlines to your team members, and make sure everyone is on the same page.

Establish a Relocation Budget Moving your office can be expensive, so it’s important to establish a relocation budget upfront. Factor in all the costs involved, including moving expenses, packing materials, and any necessary renovations to your new space. Be sure to also include a contingency fund for unexpected expenses.

Choose the Right Moving Company Selecting the right moving company can make all the difference in ensuring a smooth and stress-free relocation. Look for a reputable and experienced company that specializes in office relocations. Make sure they have the necessary equipment and insurance to protect your belongings.

Create an Inventory Checklist Before you start packing, create an inventory checklist of all the items that need to be moved. This will help you keep track of your belongings and ensure nothing gets lost or left behind. Label each item and assign it to a specific location in your new office space.

Notify Your Clients and Vendors Let your clients and vendors know about your upcoming relocation well in advance. Update your website, social media pages, and business cards with your new address. Make sure your clients and vendors have your new contact information, and provide them with a timeline of your relocation.

Inform Your Employees Your employees are an essential part of your business, so it’s important to keep them informed about the relocation process. Hold regular meetings to discuss the relocation timeline, and answer any questions or concerns they may have. Make sure to also provide them with clear instructions on how to pack and label their belongings.

Label Everything Clearly Labeling your boxes and items clearly will save you time and reduce the risk of items being misplaced or damaged during the move. Use color-coded labels or stickers to indicate the contents of each box and its designated location in your new office space.

Pack Strategically and Securely When packing your belongings, pack strategically and securely. Use sturdy boxes and packing materials to protect fragile items, and use padding or bubble wrap to prevent damage during transit. Label boxes with fragile items clearly, and pack them separately to avoid damage.

Set Up Your New Office Space Once you’ve arrived at your new office space, take the time to set up your new space strategically. Plan out the placement of your furniture and equipment, and make sure everything is organized and functional. Test all the utilities, such as the phone and internet, to ensure they are working properly.

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